The future of the tobacco industry is not that lucrative as it was before. Very few major companies dominated the market, and it is hard for new entrants. Taxes, legislations, health risks ads are putting more pressure on the industry.

With the innovation of e-cigarettes or vaping, it was thought that it would pose a more significant threat to the traditional tobacco industry.

The E-cigarette was considered a cure for quitting smoking. Was it? No.

Researchers revealed that e-cigarettes smokers are highly likely to be attracted to using tobacco cigarette. So, a flavoured e-cigarette is even considered the first step toward smoking.

Liquids in the e-cigarettes contain highly addictive nicotine as well as some other compounds which are potentially harmful. Moreover, the vapour contains traces of metals, which can be either from the coil or some other parts of the device.