In market research, how to find related/competitor companies (websites) in Google. For instance, if you know company X, but how can you find its related/competitor companies?
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To find related websites of a specific domain, Google provides an approach by using ‘related:’ operator. Using ‘related:’ operator will slim down the search results to just the ones related to that specific domain name.
If a person types [domainname.com related websites] in the Google search bar, it will deliver about thousands of websites as a result, where most of them would be entirely irrelevant.
So to avoid the complication and extra search results ‘related:’ operator can be used. By using ‘related:’ operator before the domain name will return only those results that will be related to the searched domain name.
For example, a person wants to search for websites that are related to ‘apple.com’. So, by entering [apple.com related websites] will return thousands of websites, and by entering [related:apple.com] will return only websites related to ‘apple.com’, rather than thousands of extra websites. So ‘related:’ operator helps a lot in narrowing down results to a specific domain name.