Microsoft updates support for its Windows 10 mobile was ended on 10th December 2019. The main reason considered was the lack of apps in the Windows app store.
Is Microsoft going to be out of the Smartphone industry?
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Shahkar
Microsoft is not making any phones. It acquired Nokia’s services and mobile devices division in 2014. Microsoft was the developing smartphones with Windows 10 as an operating system and sold it under its own brand.
It started making Lumia Windows phones and sold it under the Microsoft brand and continued to use Nokia mobiles.
Microsoft used Nokia feature mobile phones because Nokia had already a good market presence. But the experiment was quite a failure as it wrote-off about $7.6 billion in 2015, and cut off most of the workforce.
The main assumption behind Windows Mobile was the usage of the same apps in both PC and tablets/mobile phones. But that plan was proved wrong as Windows operating system was never grown up over 1% of the global market share.
Microsoft is no longer making further developments in its Windows operating system for mobile phones as there was no motivation from users and apps developers. In the past, Microsoft also paid money to app developers and wrote most of the apps itself, but users’ volume was still quite low.