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Business intelligence (BI) is defined as the use of technology to analyze current and historical business data to produce actionable information. BI is mainly used on computers, though rising use of mobile devices and the development of more advance mobile phone brought BI to be used in mobile phones.
The global market size of mobile business intelligence was around $ 6.3 billion in 2019. The market is expected to drive by: a trend of BYOD in many organizations; development of new and advanced mobile phones; changing trend of the decision-making process; increase in the importance of MEAP (the mobile enterprise application platform); rise in requirement of efficiency in business processes.
The global mobile BI market is expected to increase by 6.2%, in 2020, reaching $ 6.6 billion. The growth in the market size is due to continuous work from home environment, and increasing use of mobile devices during the lockdown. The pandemic also brought uncertainty about the future and caused an increase in the use of mobile BI, to recalculate certain business aspects.
Some of the players in the mobile BI market include IBM, Microsoft, Oracle, SAP, Tableau, TIBCO Software, SAS Institute, Qlik Technologies, and MicroStrategy.
Mobile BI can be used in different industries such as healthcare, transportation, BFSI, IT, media and entertainment, telecom, and manufacturing industry. It can also be used in the government sector. Some of the applications of Mobile BI in the described industries include supply chain management, management of operations, management of marketing and sales, future analysis of asset management, and management of security and frauds in the organization.
Mobile BI is the use of mobile apps and software to analyze business data. It made the BI work easier by compressing the big charts and files of BI to be used on small screens. Mobile BI also enabled the remote working on BI models.
There is no particular standard for which mobile BI should be defined, as all users in the specific organization use different types of mobile phones, which also make it challenging to facilitate all kinds of users. The deployment methods depend on the organization size and variety of mobile devices in use.