I contacted some survey companies and was surprised to learn about the amount of money they quoted me. I am trying to get some basic trends in the smartphone market.
Jae LawerenceLevel 2
What approaches should I use to gather primary data without paying fortune?
There are dozens of sources which can be used to get the primary data. Even you do not need to pay a penny. However, it can be time-consuming in terms of collection and crunching the data.
It also depends on the industry, form of day, geography, demography etc. You can also use data scrapping techniques but remember that in some cases, it can be illegal to do data scrapping. Below are some of the methods you can use to collect primary data for free.
In some industries, you can use alternative data. For instance, to see who is winning the election, you can check the betting websites. Nowadays, most betting firms do political betting. Such betting companies spend a lot of resources to calculate the odds. You can get their data for free daily. So, it is very handy to have a very authentic opinion from betting companies. I have attached a screenshot from the oddscheker website about the UK upcoming election odds.