I am working on a research project in Vietnam. I cannot speak the local language. Whatever I search on Google is coming from English websites, and even those website are international, not even operated in Vietnam.
What would be the best way to find local contents on Google (converted/translated into English) which are produced by locals, and without me knowing the local language?
Google translator can also be used to narrow down the search results and make it more local. First, translate your keyword (search item) into the local language (Vietnamese). Then paste the translated phrase in the Google search box, which will return the results in that local language (Vietnam). These pages can be then translated into English through the right lick option.
Use Google for local market research
Google cannot read your mind. So you need to guide Google what you are searching for. For instance, if you want to explore the demand for detergent in Vietnam. Then Google will spit out all the results in English, does not matter you are looking for local information. The reason is that you entered the query in the English language. Consequently, most of the relevant websites will not be shown because it is not searched in the local language.
For example, if you want to find the [demand for detergent in veitnam], so by entering the query [demand for detergent in veitnam] in Google, would return those websites which are in English because the search was done in English.
Therefore, most of the information written in the Vietnamese language would be left out.
To include those websites in results translate [demand for detergent in veitnam] in Vietnamese by using Google translator (https://translate.google.com/)
Then copy the translated phrase and paste it in the Google search box and run it. This time all the results will be in local (Vietnamese) language, as seen in the below screenshot.
Now right click and choose translate to English.
All of the search results are now translated into English. You can now open any relevant website, and it should be automatically translated into English as well. If not then again you can translate through the right-click option.
Google also provides an option to search locally or search for the websites which are mostly from a specific country. There is no special keyword use for this technique, but the ‘site:’ operator comes in real handy for local searches.
To search the local websites of a specific country use [‘site:’ keyword] with country code top-level domain (ccTLD) such .ca, .fr, .uk, .gr, .pk, and .cn.
For example, if a person in the US wants to know the price of ‘iPhone 10’ in France, so a generic search will also show the websites in the US as well as other countries which could be irrelevant.
To narrow down the results to just websites in France, the search query should look like this- [IPhone 10 price site:.fr]. This will return only the e-commerce sites from France.
But remember it will not show .com, .biz etc., and only show, .fr, websites.
Google Trends is a free tool that is easily accessible, unlike traditional marketing research techniques, like focus groups, which can be costly. For small businesses with limited marketing budgets, these tactics are often infeasible.
There is Google Trends, a Google-powered tool which shows trending topics on Google Search. You can use this tool to discover what your target audience is searching for online and analyze the information to gain insights on your customers.
Here are three ways you can use Google Trends to perform market research:
1. Use Google Trends to Find the Product Features Your Target Audience Finds Important.
2. Identify Consumer Demand
3. Determine What Consumers are Searching About Competing Brands
Market Research helps to remove the guesswork from business decisions. By using Google Trends to search for competing brands, compare product features, or identify top queries within a specific industry, you can discover products or featured that are valued or more demanded by your target audience. You can use this information to improve your offerings and messaging, create targeted ads, and capture more customers’ attention and generate more sales.
If you have any question about the article or using Google Trends for market research, feel free to reach Jannat as a Virtual Assistant.
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