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MADP (mobile application development platform) are the platforms used by developers to develop and deploy mobile applications for mobile devices, and tablets. The main operating systems for which developers develop mobile apps are android and IOS operating systems.
The global market value of MADP was around $ 14 billion in 2019, driven by the high trend of mobile apps in businesses. Android-based platforms dominate the market as a major share of mobiles are android based. It covers almost half of the global market size. IOS comes in second, and then the other operating systems such as BlackBerry and Microsoft.
The MADP market will grow at 16% in 2020, reaching $ 16.1 billion. The market is expected to be driven by:
Some key players in the MADP market include Android Studio, Apple Xcode, Red Hat Mobile Application Platform, Xamarin , IBM, Backbase, Oracle, Sourcebits, Amazon, and Infosys.
MADP brought various advancements to the application development, such as mobile backend-as-a-service (MBaaS) solution, which provides ease in developing back end services of mobile applications. The platforms are also providing ease in front end services of mobile applications, such as the removal of various chunks of codes and make it drag and drop improvements in a user interface and reduction in development time.
Mobile applications are used for advertisement as well as to reach out for customers. The trend also increased job opportunities for mobile application developers. Organizations also hire mobile application developers and running a separate department for it. That is why mobile application developer job is considered a better job these days in the market with good salaries.
Various countries and companies are using mobile apps to fight against COVID-19, such as Germany which launched an app to keep track of the patients and growth of coronavirus in the country. The app has over 100,000 registered users so far. Samsung has launched an app which can trace the workout and medical condition of users. It also can track the hand washes in a day by a user and connects to smartwatches to remind users for hand wash after a specific period of time.